Direct Gain Consulting, LLC

Partners


Rick Alfandre, AIA, LEED AP is a prolific architect who has designed and built over 200 

projects ranging from solar residences to multi-million-dollar hotels and 

resorts. Recent independent commissions include new custom residences, 

residential additions and renovations, retail stores, multiple dwellings, restaurants,

hotels, manufacturing facilities, furniture designs and a sanctuary.  The founder 

and CEO of Alfandre Architecture, he is an expert in the design of maximally 

energy-efficient, climactically responsive buildings that are solar-ready, and 

state-of-the-art construction systems that minimize energy requirements.  

Alfandre manages a youthful and motivated workforce with skills in building 

information modeling, computer-aided design and hand drawing, three-

dimensional visualization and visual impact studies.   A leader in the green building movement 

in upstate New York, Alfandre has worked closely with the 

US Green Building Council to grow the Hudson Valley Branch's regional 

programs and has spoken extensively on green building to business and consumer 

audiences.   Mr. Alfandre is devoted to creating spaces and places of lasting 

beauty, working closely with clients to plan or efficient, resilient and cost-effective projects.  

He launched Eco Builders Inc. in 2009 to provide full design/ build services to his 

clients.

 

 

Rod Bergen, P.E., is a solar energy forensics consultant, entrepreneur and educator who 

is president of Quantum Sciences, Inc. and a senior executive in several other solar 

consultancies. His expertise covers energy management, photovoltaic systems design, fault 

analysis and communications, and advanced inverter product knowledge.  Bergen has crafted 

numerous solar codes and standards for cities, utilities and trade associations as well 

as creating California’s first solar consumer protection warranty.  Recognized for teaching 

excellence at UCLA, Rod Bergen has extensive experience in designing and delivering 

technically intensive training for engineers.   He has designed and installed over 2000 solar 

energy  systems for clients ranging from the Los Angeles Police Department to large residential 

developments.    


 

Gay Canough, (Ph.D. particle physics) is a NABCEP-certified PV installer who 

has taught more than 250 photovoltaic installer courses in New York, Pennsylvania and New Jersey. 

She is an experienced designer of photovoltaic systems. Dr. Canough has worked with IBM, NASA,

Fermilab, Norte Dame University, the Institute for Space Studies at Princeton, and the International 

Space University where she directed design projects for missions to Mars 

and space solar power. After managing the startup of the Lunar Prospector Project which 

successfully orbited the moon and collected data for two years, Canough founded ETM Solar 

Works to design and install solar energy on planet earth. ETM has installed over 3 

megawatts of photovoltaics, as well small wind energy systems, air-sourced heat pumps and 

battery-backup systems. The author of 23 publications, Gay Canough is a founding member of the 

NY Solar Energy Industries Association and a popular speaker on solar industry topics.

 

 

Joel Davidson is a solar industry founder and executive with over 30 years in successful 

operations, marketing and sales, engineering management, new business and product 

development.  With extensive product and industry knowledge throughout the PV value 

chain, has strong expertise in strategic planning, early-stage company-building and total 

quality control. He founded the world’s first mail-order photovoltaics company, was sales 

manager for the world’s first PV distributor, and earned the first recognition for solar vehicle 

performance in the 1984 Guinness Book of World Records.  Author of 

The New Solar Electric Home, now in its 3rd edition, Davidson has trained and mentored 

hundreds of solar designers and distributors.  He has designed several utility PV and solar 

electric vehicle programs; developed products and managed production i

building-integrated photovoltaics; and served in marketing and management

in several international PV companies.

 

 

John Easoz is an accomplished PV business and technology development 

consultant with significant international experience.  Consulting since 

February2009, he has developed a client base of over fifteen international companies, ranging 

from startups to well-established photovoltaic (PV) firms, and covering the value chain from 

silicon production through installed module arrays. His expertise includes strategic and 

business planning, process cost modeling,capital raising, product and market development, 

and organizational development.  Mr. Easoz‘ 35 yearsin the solar industry have built 

a legacy including four companies, three factory buildings and hundreds of jobs created or saved.  

As Executive Vice President and COO for Solar Power Industries, Inc. (SPI), Mr. Easoz was 

responsible for company operations, moving this vertically integrated manufacturer from a 

startup in 2003 to a profitable company with over $84MM in sales in 2008. From 1993 - 2003, 

Mr. Easoz founded and led several successful companies advancing dendritic web technologies.  

The author or co-author of 25 technical papers and holder of two patents, Mr. Easoz is 

also a board member for a major PV solar farm developer in Ohio.  He is an active, 

four-term President of a local business and economic development council in the

Pittsburgh area. 

 


 

Lane Garrett, BSEE, MSE, P.E., C.E.M. has been a pioneer since 1976 in 

developing a viable solar industry as a technology manager, system designer, 

trainer, and advocate noted for his holistic approach, highly efficient systems 

designs and  business modeling tools. With an extensive corporate technology 

career, Garrett has helped major organizations such as Motorola to  chart 

pathways into the renewable energy sector. As the CEO of LSG Energy 

Solutions, LLC , a renewable energy and technology consulting company, 

he is active in the development of microgrid PV systems, PV system bifacial 

design and optimization, and in generating new business opportunities. With 

a master’s degree in electrical engineering from Arizona State and doctoral 

course in leadership from the University of Phoenix, he has been an active 

graduate instructor in the business and technology programs of the University of Phoenix 

and has mentored many successful solar entrepreneurs around the 

globe. He has developed a photovoltaic design and install curriculum that has 

been taught in prison to give short-term inmates the opportunity of a sustainable 

career upon release. He wrote and taught a 620 hour two-semester course at 

Mesa's East Valley Institute of Technology in RE and photovoltaics. Garrett 

was elected to the Drexel 100's alumni hall of fame, recognizing Drexel 

University's most distinguished alumni. He holds patents and has a dozen of 

firsts in the PV and controls field.

 

 

Joel Gordes’ policy leadership has helped to create the solar playing field in the northeastern 

United States.  The Principal of Environmental Energy Solutions 

West Hartford, CT since 1995, Mr. Gordes has extensive experience in energy 

efficiency, active and passive solar design, energy and environmental security 

and policy. He serves on the Connecticut Energy Advisory Board, the senior-most advisory 

group for state energy policy.  He has been Technical Coordinator of 

the Energy Conservation Management Board tasked with advising the state’s 

utilities on program development; a consultant to the $28 million per year 

Connecticut Clean Energy Fund; a Solar Design Analyst for the Connecticut 

Housing Investment Fund; and Executive Director of the New York Solar Energy Industries 

Association. As an elected State Representative, from 1987 to 1991 

he served as Vice-Chairman of the legislature’s Energy and Public Utilities 

Committee and was a principal co-author of Connecticut's first global warming 

bill in 1990. Mr. Gordes has written numerous professional papers on energy and environmental 

issues including many concerning climate change, energy and environmental security.  Awarded 

the Distinguished Flying Cross and nine air medals, Gordes flew 130 combat missions in the 

U.S. Air Force.

 

 

John Howard’s 44-year career in industrial design and technology 

commercialization has achieved 35 utility patents and numerous professional 

awards. As CEO, President and Owner of KDA Design, an independent Industrial 

Design Consulting firm for over 35 years, John has developed the design process

 into a unique new product development approach that provides cutting edge 

new award winning product design solutions for diverse clients. He is skilled in 

the disciplines of competitive product design from market research to reverse engineering.  

Trained in the Bauhaus, Technical and Fine Art approaches to 

design, he has matched design strategy to needs ranging from high profile 

consumer electronic products to capital equipment and industrial machine 

enclosures. He has been a member and officer in the Industrial Design Society 

of America and a juror in the Society’s annual competition.  He has served as an

expert witness in several successful patent-related legal actions related to 

product safety and patent infringement. Prior to the founding of KDA Design, 

Howard created industrial design departments for the U.S. Army and Container Corporation of 

America.   John Howard is profiled in Who’s Who in the Midwest.  

 

 

Mark Kapner, P.E. has drawn from his more than 30 years of experience in 

energy technology, engineering and policy to help create the renewable energy 

scene in Austin, Texas. He was instrumental in developing and running Austin’s Green

Choice Program, the nation’s leading renewable energy marketing 

program.  He originated the “dual storage media” system for integrating off-peak

 wind energy and solar thermal to produce utility-scale dispatchable energy.  

Kapner also helped to launch Plug-In Partners, the Austin Energy-led 

campaign to persuade the automobile industry to build plug-in hybrid vehicles. 

He became Director of Engineering at Frontier Associates, after retiring from 

his position as Senior Strategy Engineer at Austin Energy in July 2011.  Prior 

to coming to Austin,  Kapner founded TerraSolar USA, a solar photovoltaics 

company based in New Jersey.  He was a research and development manager 

in the New York Power Authority where he developed demonstration projects 

in energy storage, biomass energy, solar, and cogeneration.  Kapner spent 

ten years as a consultant to federal government agencies, including the 

National Science Foundation, Department of Energy and Environmental

 Protection Agency.  He has a BS in Engineering Science from the State 

University of New York and a Masters in Public Policy and Management 

from Carnegie Mellon University.

 

 

Jeremy Leggett is founder and President of Solarcentury, the UK's largest 

independent solar company and a trusted supplier to government, industry, 

schools and thousands of homeowners.  Installer of over a thousand projects 

in Europe, Solarcentury has been associated with many of the UK's highest 

profile solar power projects, including work with the Eden Project, the 

Environment Agency, the National Trust Headquarters, the CIS Tower, the 

Big Brother House, and a number of solar parks.  Employing over 100 people 

with diverse expertise, the firm’s work spans the entire solar process, from 

designing and manufacturing to advising, specifying and installation.  The 

company is a leading producer of solar tiles and building-integrated photovoltaic systems.   

A prolific writer, industry analyst, and advocate, Leggett is lead 

author of The Solar Century, an examination of solar energy’s potential to 

ameliorate the climate crisis, soften the energy crisis, help rebuild the damage 

caused by the financial crisis, and spread much hope besides. A former oil 

geologist, he tracks energy industry and policy trends on his popular

“Triple Crunch Log”.  

 

 

Steven Levine is an energy services professional and attorney specializing 

in private power generation, energy technology development and applications,

 and energy services and management with a focus on solar projects. He 

founded and took public a green energy fund on the London stock market (AIM exchange).  

He has led a number of growth companies in the sector including 

serving as CEO for Tersus Energy PLC; Vice President of AES/New Energy (now Constellation 

New Energy), the largest deregulated electricity provider; President 

and Founder of Metro Energy LLC; President of the unregulated power 

generation subsidiary of publicly-traded Besicorp Group Inc.; a member of the 

board of Stirling Energy Systems; and principal and general counsel of Indian 

and Chinese hydropower development companies.

 

 

Rick Lewandowski is a senior market development professional with a 

proven track record of achievement during 28 years in renewable energy 

and distributed generation markets and technologies. His technology expertise 

includes photovoltaic, fuel cell, solar thermal and hybrid products as well as manufacturing.  

He has strong skills in team building, communications and

 leadership, as well as implementing creative business models.  Mr. Lewandowski’s 

accomplishments include successfully forming companies including SunWize Technologies,

Direct Global Power, Inc. and Prism Solar Technologies; starting a photovoltaic (PV) system

integration company that he built into one of the largest PV distributors in North America. 

winning numerous grants from the USDOE, DARPA, USDOD, the New York State

Energy Research and Development Authority (NYSERDA) and the Illinois 

Department of Conservation (IDOC); coordinating the development of a new marketing and 

financial products including trade finance and barter systems for international 

programs for the World Bank and United Nations Development Program (UNDP). 

successfully (and consistently) developing strategic marketing plans for new renewable 

energy products under contract for the New York State Energy Research 

and Development Authority (NYSERDA); providing market-oriented technology due-diligence 

for venture capital and larger consulting firms; and structuring complex joint 

ventures and strategic relationships with stakeholders, multidisciplinary divisions and 

organizations.  He co-founded two state renewable energy industry associations 

and served as their President.

 

 

 

Ralph Mitchell is a mentor to technology innovators with a special talent in 

coordinating high-performance teams. He is active in the commercialization 

of patents and promotion of the Hudson Valley Center for Innovation, which 

mentors new high-tech businesses.   With twenty years of broad experience in 

Computer Hardware and Software design with IBM, Mitchell started two new 

consulting companies to work one-on-one with small business in order to 

maximize the benefits of computer and telecommunications technology, 

specializing in databases.  He is a technical advisor to patent attorneys, 

conducting searches and writing over 60 patent applications.  At SUNY 

New Paltz and SUNY Empire State College, he has taught courses on 

Web Publishing, Networking, and Everyday Science as well as serving 

as a Local Area Network and Tutoring Specialist.  With a B.S. and M.S. in 

Electrical Engineering from RPI, he was winner of the 1972 Ricketts Prize 

for excellence in engineering.  

 

 

Richard Perez, Ph.D. is an internationally respected researcher and 

advocate who has advanced the solar field by supporting technological 

innovation while at the same time making a compelling public case for the role 

of solar energy.  Dr. Perez is Research Professor at SUNY Albany’s Atmospheric Sciences 

Research Center (ASRC). He has obtained external funding for and 

directed research contracts and grants totaling $5 million on behalf of Federal, 

State, international institutions, utilities and private industry.  He has published 

over 250 articles and reports in the fields of solar radiation, renewable energy applications 

and daylighting. He served as Associate Editor of Solar Energy 

Journal from 1995-2002.  As a member of the New York, American, & 

International Solar Energy Societies (NYSES, ASES & ISES), Dr. Perez 

served on the Board of directors of ASES; was technical chair of five ASES 

annual conferences (1995,1998,2003,2008 and 2009); was Vice Technical 

Chair of 2004 World Renewable Energy Conference; and served as a US 

expert in four International Energy Agency (IEA) Tasks. He holds two patents 

and has received numerous professional awards including the First 

International Building and Daylight Award from the Villum Kann Rasmussen 

Foundation,  Renewable Energy Innovator of the Year from the U.S. Association

of Energy Engineers, ASES’ Charles Greely Abbott Award for Special 

Contribution in the Field of Solar Energy, and a Special Recognition Award 

from the Interstate Renewable Energy Council.  

 

 

Richard Rupnik is an experienced engineer, manager and consultant working 

at the unique intersection of energy technology, waste management, general 

public education and disaster restoration.  Augmenting his career designing, 

constructing and managing innovative energy and waste management 

systems, he founded a company dedicated to science education and 

managed a disaster restoration service.  Rupnik began his career in 

engineering and management at Westinghouse, where following his role as an experimental 

and safety analyst for advanced nuclear power systems he 

led marketing and product design for a proprietary photovoltaic technology 

and also managed marketing initiatives for other renewable energy technologies.  

He then held progressively responsible management positions in several 

waste disposal, recycling and medical waste companies drawing on his talents 

in project and business management, technology assessment, facility permitting, 

staffing and training, logistics and troubleshooting, and the management of 

complex stakeholder and community relationships relating to the financing, 

siting and public acceptance of waste management facilities.  Today, as 

Principal in the energy and waste consulting firm Richard & James, he is 

focusing on customized energy-efficiency enhancements and progressive waste 

management programs for commercial and industrial clients.

 

 

Stefano Russo, Ph.D  is an entrepreneur and consultant who has grown 

technology companies in Europe since 2002.  As Vice President for Strategy 

and Business Development at the 180-person DC Wafers in Leon, Spain, he 

successfully managed doubling of the company’s initial capacity, implemented 

cost reduction strategies, established, and monitored key performance 

indicators and organized production to rely on the lowest-cost technologies.  

As a General Manager of DCIngenieria Dr. Russo financed and managed an 

80MEuro project to install PV on ten power plants.  Prior to joining DC Wafers, 

Stefano Russo held increasingly responsible positions at McKinsey and 

Company in Milan, Italy, assisting diverse clients in strategic planning for startups and turnarounds, 

with a focus on risk and risk appetite assessment. Dr. Russo holds a Ph.D. and a Master of 

Science in Mechanical Engineering from Yale. 

 

 

Zack (Zhiqin) Shen has contributed to solar markets through twenty years’ 

work in the mechanical and electrical and import and export industries. He 

was the vice general manager for an electrical machinery corporation in China 

where he led product and manufacturing development. He was the general 

manager for two international business corporations in China where he 

expanded the market and improved profitability, winning annual international 

trade prizes awarded by the municipal government for 5 years. With rich 

experience in strategic management, reorganizing and merging enterprises, 

and the import and export business, he is a consultative Specialist of 

Purchase to the Shanghai municipal government and companies.  He owns 

and operates Zack International Company, a Los Angeles based import and 

export company. He is interested in climate protection and local solar power 

and is a member of the Los Angeles Sierra Club.  He earned a 

Master in Economics degree from Fudan University in China and studied 

at Tufts and the University of Illinois.

 

 

William “Bud” Sherman has extensive senior level experience as an 

engineering and manufacturing leader with broad and deep technical knowledge spanning

industries from electronics and aerospace to solar energy.  Skilled in issue/needs identification, 

change management, and process improvement, he brings a systems-engineering approach 

to problem solving. Sherman’s manufacturing specialties include design for manufacturing, 

process design and evaluation, cost/scrap/yield improvement, supply chain partner selection, 

automated manufacturing, requirements analysis and flow down, quality and 

verification systems, and design for automation.  As Principal Consultant at 

The Upwind Group, Sherman has led the development of design and 

manufacturing solutions for concentrating photovoltaic, thin film, prism-based concentrator, 

flat panel tracker, and other solar technologies as well as managing a quality management 

initiative for NASA’s Jet Propulsion Laboratory and conducting an in-depth solar 

market-entry strategy for a regional utility.  The holder of two patents in communications technology, 

Sherman has held progressively responsible positions in the aerospace, communications,

and storage industries.  

 

 

Steven J. Strong is President of Solar Design Associates, Inc. an inter-

disciplinary group dedicated exclusively to the design of environmentally 

responsive buildings, and the engineering and integration of renewable 

energy systems.  Drawing on his background in architecture and engineering, 

he has earned the firm an international reputation for the pioneering integration 

of renewable energy systems - especially solar electricity - with environmentally 

responsive building design. He designed the world’s 1st all-solar residence to be powered 

by solar electricity and export a surplus to the utility grid and the 

1st solar-powered neighborhood.  Other project firsts include the 1st 

solar-powered Olympics, the 1st solar-powered Major-league sports stadium,

the 1st solar-powered network TV studio, the 1st solar-powered, zero-net-energy 

college academic facility, the 1st solar-powered US embassy, and solar energy 

systems for the White House. Mr. Strong’s skill set includes expertise in solar 

electric, solar thermal and wind energy system engineering and zero-net-energy 

building design.   Strong has served as an advisor on energy and environmental 

issues to 3 Governors, 8 US Senators and 3 presidential candidates as well as a 

number of electric utilities.  He is the author of The Solar Electric House and 

Solar Electric Buildings, an Overview of Today’s Applications and editor and 

contributing author of Photovoltaics in the Built Environment, a Design Guide for Architects and 

Engineers.   TIME Magazine honored him as an ‘environmental 

hero’ and, the American Solar Energy Society presented him with its Charles 

Greeley Abbot Award - the Society’s highest honor, for outstanding 

achievement in the advancement of solar energy.

 

 

Tom Surek, Ph.D. a 38-year veteran devoted to the advancement of photovoltaic (PV) 

technologies, began his pioneering work on the growth of shaped silicon crystals 

at Harvard University and Mobil Tyco Solar Energy Corporation. This research culminated in the 

first of the "new" PV technologies to be commercialized on a large scale - the 

"edge-defined film-fed growth" (EFG) process and was instrumental in the successful 

commercialization of the String RibbonTM process for silicon (by Evergreen Solar). His 

expertise encompasses crystalline silicon, thin-film technologies, concentrators, innovative 

and third-generation technologies, PV systems and worldwide markets, 

technology evaluations, critical R & D issues, product and manufacturing analysis, due 

diligence and partnership evaluation.  For twenty years, Dr. Surek led the 

National Renewable Energy Laboratory, responsible for managing the NREL Photovoltaics (PV)

Program with an annual budget of approximately $60 million.  

Under his leadership, U.S. photovoltaics research became the world leader 

across most PV technologies. World-record efficiencies were achieved in thin-film 

and concentrator solar cells, and many of these technologies are now being commercialized 

worldwide.  A highly sought-after speaker, Dr. Surek has authored more than 100 

technical articles and reports.  He holds two patents. He has a Ph.D. (1971) and 

M.S. (1968) in Materials Science from Stanford 

University. 

 

 

Neville Williams, founder of Standard Solar Inc., originally became involved 

with solar energy, working for the Department of Energy during the Carter 

administration. In 1990, he launched the Solar Electric Light Fund (SELF) to

 bring solar power to people without electricity in the developing world. SELF 

has assisted national governments and community organizations to implement 

"solar seed" projects in India, China, Sri Lanka, Nepal, Vietnam, Brazil, Tanzania, Uganda, 

South Africa, Indonesia, and the Solomon Islands.   Later, Williams 

founded the Solar Electric Light Company (SELCO) and was its chairman and 

CEO until 2003. Now headquartered in Bangalore, India, SELCO has installed over 

130,000 solar home lighting systems, bringing household electricity to a 

nearly a million people in India, Vietnam and Sri Lanka.  Mr. Williams has been a 

consultant/advisor to the United Nations Development Programme and the 

World Bank for which he designed the national solar electrification programs 

for Zimbabwe and Sri Lanka respectively.  He is a member of the Clinton Global Initiative. 

Mr. Williams launched Standard Solar in Maryland in 2005, which was 

named the 73rd fastest growing company in the U.S. by Inc. Magazine.   

He resigned from management of Standard Solar in 2008, and currently 

develops utility-scale solar PV projects in partnership with several clients.  

The author of many articles on solar power, he published Chasing the Sun

an account of bringing solar energy to the developing world, in 2005.  

 

 

 

 

Dr. Roland Winston is a distinguished Professor and founding faculty member 

in the schools of Natural Science and Engineering at University of California at 

Merced. He is also the Director of the University of California Advanced Solar Technologies 

Institute (UC Solar), a system wide research collaboration funded 

by the UC office of the President. Dr. Winston’s research and teaching focuses 

on concentrating solar energy systems and applied non imaging optics. The 

concepts developed and the devices invented by Dr. Winston have formed the 

core of a new technology which carries the promise of making solar energy a 

truly viable energy source for society. Devices to which Winston’s name has 

become attached include the CPC itself, which is sometimes known as 

“Winston Solar Collector” and “Winston Cones”, the individual parabolic elements

that make up a CPC.Practical applications can be found in photovoltaic, natural lighting of 

buildings, water heating, space heating and cooling, desalinization, cooking and in the 

collection of solar UV radiation for the photo-catalytic treatment of contaminated wastewater. 

Non-imaging optics proved to be an important tool in several other areas including astrophysics, 

elementary particle physics, infrared physics, and vision research. He has had over 200 articles 

published in scientific journals and over 100 patents.